Last updated: 26th September 2025
This Cookie Policy explains how we uses cookies and similar tracking technologies on our website, www.storageking.co.uk, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, mobile, or tablet) when you visit a website. They help websites remember user actions and preferences, and they support site functionality, security, performance tracking, and advertising.
2. How We Use Google Tag Manager (GTM)
We use Google Tag Manager (GTM) to manage and deploy marketing, analytics, and functionality-related scripts (also known as “tags”) on our Website. GTM makes it easier for us to control what scripts are loaded and when, without modifying the site’s code directly.
GTM itself does not use cookies or collect personally identifiable information. It simply facilitates the loading of other tags, which may set cookies if permitted by the user.
These tags may include:
- Google Analytics 4 (GA4)
- Meta (Facebook) Pixel
etc...
We configure GTM so that tags only fire based on the consent you give (via our cookie banner and consent management platform).
3. Types of Cookies We Use
We categorise cookies based on their purpose:
a) Strictly Necessary Cookies
These cookies are required for core website functionality, such as security, cookie consent settings, and server load balancing.
These cookies are always active and cannot be disabled.
b) Functional Cookies
These cookies enable features like live chat, remembering preferences (e.g., language), or enhancing user experience.
c) Performance Cookies (Analytics)
These cookies help us understand how visitors use our site, which pages are popular, and how users navigate the site, so we can improve the experience.
d) Targeting Cookies (Marketing & Advertising)
These cookies are used to deliver relevant ads and measure the effectiveness of campaigns. They may track browsing behaviour across websites.
Use of Google Analytics
We use Google Analytics 4 (GA4) to collect and analyse data about how visitors interact with our website. Google Analytics helps us understand user behaviour, measure website performance, and improve the user experience.
What Data Is Collected?
Google Analytics collects data such as your IP address (which may be anonymised), device information, browser type, pages visited, time spent on pages, and interactions with our website. This data does not directly identify you personally but may be combined with other information for analytical purposes.
How We Use Your Data
The data collected via Google Analytics is used solely for statistical and analytical purposes to improve our website’s functionality, content, and user experience. We do not use Google Analytics data for advertising or marketing without your explicit consent.
Data Sharing and Third Parties
Google Analytics data is processed by Google, a third-party service provider. Google may transfer this information to servers located in the United States or other countries. Google is committed to complying with relevant data protection laws and operates under strict privacy and security measures.
Retention Period
Event data collected by Google Analytics is retained for 2 months, after which it is deleted or anonymised. User-level and demographic data is retained for 14 months. You can manage your personal data and opt out of Google Analytics tracking by adjusting your cookie preferences or using tools such as the Google Analytics Opt-out Browser Add-on.
Managing Your Cookie Preferences
When you first visit our Website, you'll be presented with a cookie banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customise your preferences
You can update your preferences at any time by clicking the “Cookie Settings” tab in the bottom left corner of the website.
You can also manage cookies through your browser settings.
Third-Party Cookies
Some cookies on our Website are placed by third-party services. These providers may use their own cookies in accordance with their privacy policies.
Updates to This Policy
We may update this Cookie Policy to reflect changes in technology or legal requirements. Any changes will be posted on this page with an updated revision date.
Your Preferences
Please use the checkboxes below to manage your cookie preferences. Each category represents a different type of cookie used on our site. You can choose which ones to allow and save your settings.
Once you've made your selections, click the save button to apply your choices.